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The Fifth Medium-Term Management
Plan
Name: "CAP11"
Slogan: "Strengthen foundation as a comprehensive entertainment software trading company"
The Happinet Group adopted “CAP11” as the fifth medium-term management plan starting in fiscal 2009.
“CAP11” stands for Change and Progress 11. “Change” indicates our resolve to carry out further reforms to strengthen our profit-generating power, while “Progress” represents our quest for further evolution. “11” refers to fiscal 2011, the last year of the three-year plan.
The slogan under this plan, “Strengthen foundation as a comprehensive entertainment software trading company,” indicates our strong resolve to strengthen our business foundation by establishing a solid profit base through the implementation of business restructuring measures and by becoming No. 1 in each line of business as a comprehensive entertainment software trading company.
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Group-wide objective 1
Reforming the profit structure
Basic strategy: Rebuilding the profit structure in order to raise the recurring-profit-to-sales ratio to 1.5% or higher on a group-wide basis by thorough streamlining
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Group-wide objective 2
Further strengthening the distribution infrastructure
Basic strategy: Becoming No. 1 in terms of sales share in each line of business as a comprehensive entertainment software trading company
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Group-wide objective 3
Establishing original/exclusive product business
Basic strategy: Building a corporate foundation that will enable us to generate 10 billion Yen each in sales of original products and sales of video game titles and toys handled under exclusive-sale arrangements
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Group-wide numerical targets
(Unit: \ million)
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Fiscal 2010 |
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| Sales |
200,000 |
210,000 |
230,000 |
| Recurring profit |
2,500 |
2,800 |
3,500 |
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Sales = Bar graph
Recurring profit = Line graph
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| (Million yen) |
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